Driven by the belief that art must be inclusive and accessible to all, ArtenBlu has developed a gifting segment, which consists of a collection of high quality and original artworks by grassroots artists from remote parts of India. This category addresses the problem of sustainability that an entire community of unknown artists struggles with. The range starts at a modest USD 40 (approx. INR 2500). Our gifting segment has dual benefits. It makes art accessible to all, plus it makes art a financially viable profession for communities of struggling, lesser-known artists. It also fits perfectly with our vision of discovering emerging talent and promoting it on a global platform.
India is rich in artistic talent, but several artists abandon creative pursuits because of lack of financial support or recognition of their work. ArtenBlu focuses on discovering emerging talent, nurturing it in India and promoting it on an international platform. The consultancy hopes to enable more artists to pursue their passion, by creating a sustainable model for sales as well as by taking their work to the world.